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Amazoncom (d) case analysis, amazoncom (d) case study solution, amazoncom (d) xls file, amazoncom (d) excel file, subjects covered information technology service management by jeffrey f rayport, dickson l louie source: hbs 12 pages. The economist investment case study competition 2015 5 amazon started as an online book retailer but rapidly diversified into a host of other product categories today its business model has. Amazoncom is a customer-centric company for three kinds of customers: consumers, sellers and enterprises the company serves consumers through its retail websites, and focus on selection, price, and convenience.